What do we mean by Engagement Marketing?
In this new(ish) era of marketing, where the consumer is so digitally enabled as to be in control of the customer-to-marketer relationship, they request (no, demand) engagement from their brands of choice.
Marketers seeking success must oblige – but so many questions surround ‘Engagement.’
That’s where Nutlug helps.
Nutlug helps marketers :
Define ENGAGEMENT: what it means to your customers, what it means to you, and how the two should meet.
Strategize ENGAGEMENT: plan for the experiences, across the consumer lifecycle and through multiple touchpoints.
Achieve ENGAGEMENT: enact and execute your game-plan strategically, creatively, efficiently.
Measure ENGAGEMENT: directly with your customers, via their channels of choice and throughout their lifecycle.